The Heart of OK2Feel
From Lived Experience
to Shared Tools
OK2Feel didn’t start in a boardroom. It started in the quiet moments of navigating chronic pain, anxiety, and the search for a language that could hold it all.
- A message from Hilit
OK2Feel didn’t start in a boardroom. It started in the quiet moments of navigating chronic pain, anxiety, and the search for a language that could hold it all.
Healing isn’t a straight line. It’s learning how to stay with what’s real.
OK2Feel didn’t start as a product. It started as a need.
I was already familiar with anxiety, emotional overwhelm, and the feeling that inner experiences were either too much or too abstract to explain. Many tools felt distant or overly clinical. I wanted something that could hold complexity without simplifying it — something emotional, visual, and human.
I began drawing feelings instead of naming them.
Anxiety wasn’t just “anxiety” — it had weight, texture, movement. So did fear, relief, shame, hope.
Sketching gave emotions a form I could look at, move around, and talk about. It didn’t make them disappear — but it made them less lonely and more understandable.
When I started sharing the sketches — with friends, therapists, and people around me — something unexpected happened.
Others recognized themselves in them.
The images became a bridge: between inner experience and words, between people and their own emotions, between therapists and the people sitting across from them.
OK2Feel grew from that moment of recognition.
Not as a promise to “feel better,” but as permission to feel at all.
The cards were created to support conversations — not replace them. To invite curiosity instead of forcing insight. To meet people where they are, without rushing them somewhere else.
The cards aren’t about fixing emotions. They’re about making space for them.
They’re used by therapists, educators, groups, families, and individuals — each in their own way — as tools for reflection, connection, and emotional language that feels accessible and honest.
OK2Feel keeps evolving — just like people do.
New decks, new formats, new questions — all rooted in the same belief: that emotions don’t need to be solved to be meaningful. They need room, attention, and a language that feels safe enough to use.
Every product is born from personal necessity. If it didn't help me through a dark day, it doesn't make it to the shop.
Words often fail us. Colors and shapes don't. We use art to reach the places where words are hard to find.
Emotional wellness should be accessible to everyone, regardless of their physical ability or cognitive processing style.
“When I started OK2Feel, I was looking for a way to make sense of the noise in my own head. I never imagined that these little cards would find their way into the hands of therapists across the globe, or onto the coffee tables of people just like me who were looking for a sign that it was okay to feel exactly what they were feeling.”
Thank you for being part of this journey. We are all just trying to understand ourselves a little better, one card at a time.